Customer-Driven Innovation is not a one-time event. It's a philosophy, a mindset, and a habit. You should live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, and ultimately win the value innovation competitive game. 1. Observe people to understand hidden and...

Approach to New Product devlopment has drastically changed in past decade. Here are 7 key area of shifts which has undergone. To make a products stand out, below are changes which one needs to understand and adopt: Reason 1: Fundamental Changes in the World Design Industry.    The industry of design is undergone deep...

A value proposition typically contains the essential elements of: Feature:  a specific important feature of your offer helps customer Advantage:  as compared to the competition Benefit:  to the customer (Unique extra benefit you have Vs competition) Marketing: For promotion use visualisation that ...

Leadership is about creating powerful human currents moving enthusiastically and creatively in the desired direction. 1. Create an inspiring vision. Establish shared values. Give direction. Set stretch goals. 2. Manage change strategically. Take risks. Create change without disruption. Lead change....

In the past, we often thought of innovation as a direct path: new knowledge led straight to a new product.  But now, innovation isn't so simple or one-directional. Instead, it's like a system that grows out of many connected parts – individuals, companies, and the world around them all interacting. ...

From the customer's point of view, your company exists only to avail benefits for them, to provide them with results.  In the new rapidly changing economy the nature of value is changing, involving new ways to provide benefits, innovation and emotion. You need to think in terms of offers, to merge products and services, and to be...

In the world of business, beating Competition via a deep strategy comes later, but first a market defense mechanism is reuired to build around your product to avoid getting copied or replicated initially.  Necessity is mother of invention - Not just customer problems or soltions. Invention giveway you easiest way to create...