Below are 5 main criterias to focus for having a Sustainable Competitive Advantage: Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of a) internal organizational resources and b) capabilities that cannot be replicated by...

Customer-Driven Innovation is not a one-time event. It's a philosophy, a mindset, and a habit. You should live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, and ultimately win the value innovation competitive game. 1. Observe people to understand hidden and...

Approach to New Product devlopment has drastically changed in past decade. Here are 7 key area of shifts which has undergone. To make a products stand out, below are changes which one needs to understand and adopt: Reason 1: Fundamental Changes in the World Design Industry.    The industry of design is undergone deep...

In the past, we often thought of innovation as a direct path: new knowledge led straight to a new product.  But now, innovation isn't so simple or one-directional. Instead, it's like a system that grows out of many connected parts – individuals, companies, and the world around them all interacting. ...