A technology and commercial strategist, Ashish brings over two decades of leadership across innovation, product development, brand strategy, distribution, and trade growth. He has held senior roles in leading corporates, where he successfully led teams, launched renowned brands in fmcg, banking, and technology while shaped go-to-market strategies.
Ashish’s work has spanned diverse sectors: From pioneering India’s first edutech virtual education during his stint with a global satellite MNC, to enabling retail assets and business intelligence synergies in one of India's top banks. His most recent corporate role was with the country’s leading media company, where he helped Fortune 500 companies innovate hiring through social-technologies.
Now a full-time entrepreneur, Ashish combines his expertise in coding, product thinking, and management to drive purposeful, tech-led ventures that empower people and ecosystems.
Reality in India not even 1% succeeded against 1.59 Lakh registered startups.
Actually 90% Don’t fail, they do not qualify as startups. Because most are busy finding an effect-of-problem of market and merely bridging market gap. Sooner or later someone else will do it better. In reality the truth is customer actually don’t know ‘what problems they face’ until someone builds a solution to address it. (Eg: from mixer-grinder, fridge, tv, paypal, iphones, uber, upi, paytm… cross check it with any disruption, consumers had no clue about it). Hence it automatically becomes unique, patentable, defensible, and it creates new segment.
This takes years to build, expertise, deep research, and patience to refine. While what has happened unfortunately is that money-lenders turned investors do not have ability to evaluate, while VC funds are skewed for inventions… So they wait for market traction, to fund early for Round-exit. This is not startup/ecosystem. This is sabjimandi (Weekly seasonal market full of FOMO/Pitching/PR/). The way how DPIIT distributed startup certificates loosely is one of the reasons why many startups fail.Do 90% startups really fail? Why Startups fail?
Reality in India not even 1% succeeded against 1.59 Lakh registered startups.
Actually 90% Don’t fail, they do not qualify as startups. Because most are busy finding an effect-of-problem of market and merely bridging mar...See more