A value proposition typically contains the essential elements of: Feature:  a specific important feature of your offer helps customer Advantage:  as compared to the competition Benefit:  to the customer (Unique extra benefit you have Vs competition) Marketing: For promotion use visualisation that ...

From the customer's point of view, your company exists only to avail benefits for them, to provide them with results.  In the new rapidly changing economy the nature of value is changing, involving new ways to provide benefits, innovation and emotion. You need to think in terms of offers, to merge products and services, and to be...