1. Observe people to understand hidden and unarticulated customer needs.

2. Live your customer's life, "walk a mile in the shoes of your customer".

3. Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation and value innovation. Encourage experimentation and risk taking.

4. Involve customers in testing the prototype of your new product.

5. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch.

6. Watch how the customers use your product to learn what works and what doesn't work.

7. Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.