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  • Ashish Tiwari Expert
    Do 90% startups really fail? Why Startups fail?

    Reality in India not even 1% succeeded against 1.59 Lakh registered startups.

    Actually 90% Don’t fail, they do not qualify as startups. Because most are busy finding an effect-of-problem of market and merely bridging market gap. Sooner or later someone else will do it better. In reality the truth is customer actually don’t know ‘what problems they face’ until someone builds a solution to address it. (Eg: from mixer-grinder, fridge, tv, paypal, iphones, uber, upi, paytm… cross check it with any disruption, consumers had no clue about it). Hence it automatically becomes unique, patentable, defensible, and it creates new segment.

    This takes years to build, expertise, deep research, and patience to refine. While what has happened unfortunately is that money-lenders turned investors do not have ability to evaluate, while VC funds are skewed for inventions… So they wait for market traction, to fund early for Round-exit. This is not startup/ecosystem. This is sabjimandi (Weekly seasonal market full of FOMO/Pitching/PR/). The way how DPIIT distributed startup certificates loosely is one of the reasons why many startups fail.
    Do 90% startups really fail? Why Startups fail?

    Reality in India not even 1% succeeded against 1.59 Lakh registered startups.

    Actually 90% Don’t fail, they do not qualify as startups. Because most are busy finding an effect-of-problem of market and merely bridging mar...See more
    Apr 15
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